Trend companion to the monthly Gate House Engagement Report · built from the Website & FHA+ report files · US traffic only
At a Glance
Where Website Visits Come From — by Source
FHA+ is a driver to the website. Website visits by acquisition source (GA first-user source/medium), full Feb–Jul: FHA+ Newsletter = ActiveCampaign email, NHC Newsletter = nhc email (from July), LinkedIn = social, Google/Web Search = organic, Direct/Other, and Other/Referrals (Bing, Yahoo, DuckDuckGo & misc. referrals). The Total Visits line reconciles to total Website Analytics views.
Left: website visits by source across the rolling window (stacked; fills in as UTM data is added). Right: the five sources feeding the website.
Website Analytics
Top Landing Pages — Where Visitors Enter
Main site pages first (so the running total stays consistent month to month), then the notable sub-pages that moved. Same three metrics as the report: Page Views, New Users, Bounce Rate. Pages without a value need Jeff's per-page GA export.
Website Visits via Google / Web Search — Search Console
The "visits through Google/web searches" cut: Clicks = visits arriving from Google organic results. Impressions = reach; CTR & Avg. Position = search health (position target ≤8).
Left: Google search visits (clicks) & impressions by month. Right: top search queries driving impressions.
FHA+ Intel Brief — Monthly Send
Left: FHA+ unique opens & clicks by send. Right: latest-send email funnel. Unusually high click counts usually mean link-scanner inflation — watch for it.
LinkedIn — Growth & Cadence
Total Followers is now tracked from the monthly LinkedIn export — 983 in July, toward the 3,000 target. Posts Published — continuity matters: July fell to 9 posts (~2/wk) from June's 17, below the 16+ target, and July engagement dropped with it (reactions 106 → 50).
SEO Keyword Rankings — Semrush · supporting detail